I turn complexity into actionable intelligence.
Founder & Principal Architect at Model Citizen. I work at the seam between raw, messy data and the decisions it's supposed to drive — building the systems that turn analysis into infrastructure teams can rely on. This page is the short version of how I think, how I work, what I think matters, and what that looks like in practice.
The raw material is almost always there — a tangle of events, logs, transactions, a decade of accumulated systems, no different from raw ore before anyone's refined or shaped it. What's missing is the throughline from that tangle to a decision someone can defend on Monday morning. My work is to empower leaders to go into those calls with confidence and clarity.
Define it once. Trust it everywhere.
Six principles I work by
Outcomes over outputs
Start from the decision, not the dataset.
A dashboard nobody acts on is decoration. I start from the decision that needs to get better and work backwards to the data — not the other way around.
Trust is the real deliverable
A number only counts if someone will defend it.
A number people believe beats a clever model they quietly ignore. Most of the work is making metrics legible, reconciled, and owned — so they survive scrutiny in the room where it counts.
Operationalize, don't just analyze
An insight in a notebook is a hobby.
Value shows up when the work runs reliably without me — scheduled, monitored, and resilient to the 3am page. I build analysis into infrastructure, not one-off artifacts.
Make the complex legible
Complexity is unavoidable; confusion is a choice.
I translate fluently between the warehouse and the boardroom. The hard part is rarely the math; it's turning a tangle of systems into a story a team can act on with confidence.
Build for the handoff
If it only works while I'm in the room, I've failed.
The best engagement leaves a team stronger than I found it — with patterns, documentation, and habits they own. I'm a conduit, not a dependency.
Pragmatism ships
The elegant system that never launches loses.
The boring solution that ships this quarter beats the elegant one that never lands. I optimize for momentum and maintainability over novelty for its own sake.
The Data Concierge
Your users don't want your data service, they want you to serve them data.
Grounding Is the New Formatting
For a decade the craft that set a report apart was formatting. Now it's grounding — the descriptions and synonyms that tell an agent what a number actually means. Same instinct, higher stakes.
The Data Concierge, Deployed
From Ticket Queue to a Tool 200 People Open Daily
Have data that should be doing more?
Tell me about the pipeline that breaks, the metric nobody trusts, or the analysis stuck in a notebook. Let's operationalize it.